#1 During your elevator speech, focus on the benefits of your invention, rather than the features.
#2 Your invention probably has more than one target audience. Do some research to discover other potential audiences.
#3 Keep an idea journal to jot down anything that comes to mind about your invention idea. At the end of each week, reread your ideas and see how you could put them to use.
#4 If “plan A” does not work out, make sure you have a “plan B” and “plan C” ready to go.